Case Brief
In December 2015, CLQC reached out to WEIPR and consulted the trademark registration relating to “程力汽车”. On receiving their official entrustment, WEIPR conducted a meticulous trademark search and obtained a report which is accurate to the risk evaluation of every commodity. Afterwards, to remove the barriers of registered trademark, WEIPR adopted multiple approaches including revoking, invalidating, and purchasing prior registered trademarks, and finally succeeded in the trademark registration of “程力汽车”, accomplishing client’s commission.
Case Analysis
This case indicates that the trademark applicant should cooperate with professional agencies and carry detailed analysis in a positive attitude when encountered with trademark rejection. Legal means, such as filing request for reexamination, revoking prior registered trademarks that haven’t been used for three consecutive years, invalidating prior registered trademarks, are practical in helping applicants obtain trademark rights. Considering the fact that trademark rights can be transferred with compensation, applicants can actively contact with obstacle trademark right holders and negotiate to obtain trademark rights by purchasing.