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- 2025-04-14
- Global Brand Warfare: Lessons from Trademark Battles
- When the Korean version of Chayan Yuese (茶颜悦色) emerged on the streets of Seoul’s Myeongdong district, the Chinese beverage phenomenon found itself entangled in a classic globalization dilemma: international trademark squatting. ...

- 2025-04-10
- Lessons from the "Qianhe 0" Trademark Controversy: Navigating Pitfalls and Strategic Responses in Enterprise Trademark Registration
- Health Concepts vs. Trademark Design: A Delicate BalanceChinese condiment brand Qianhe Flavor recently faced public backlash after trace amounts of cadmium, a heavy metal, were detected in its "Qianhe 0" soy sauce. Con...

- 2025-03-28
- Xiaomi's Trademark Squatting Crisis: Legal Risks and Proactive Brand Defense Strategies
- BackgroundFollowing China’s high-profile 2025 3·15 Gala exposé on substandard sanitary products, Xiaomi’s founder Lei Jun faced a viral social media campaign urging the tech giant to enter the hygiene market. Opportunists swiftl...

- 2025-03-28
- U.S. Trademark Compliance Developments Highlight Regulatory Challenges for Global Sellers: An Objective Analysis of Legal Frameworks and Risk Mitigation Strategies
- In late February 2025, the United States Patent and Trademark Office (USPTO) announced enforcement actions against non-compliant trademark registrations involving cross-border entities, initiating re-examinations of approximatel...

- 2025-03-21
- From Technical Disclosure to Patent Drafting: A Practical Guide to Efficiently Transforming Innovations
- Case BackgroundIn patent prosecution, converting an inventor's technical disclosure into a legally compliant, robust patent application is a core skill for agents. Using a case study on a "Bolt Through-Hole Rate Calculatio...

- 2025-03-17
- Patent Authorization Journey of "Method and System for Evaluating Vehicle Re-acceleration Performance": Strategies for Addressing Three Examination Opinions
- In the patent application process, particularly for complex inventions, effectively responding to examination opinions is a critical skill for applicants and agents. This article uses the case study of the invention patent "Method a...
