France IP Rights Defense Update: WEIPR Assisted ZHOU HEI YA in Blocking Infringing Trademark Registration

Abstract:In August 2024, our trademark monitoring and alert system identified a critical risk: a graphic trademark application (France No. 50xxxxx) bearing striking similarity to two EU-registered trademarks exclusively owned by ZHOU HEI...

In August 2024, our trademark monitoring and alert system identified a critical risk: a graphic trademark application (France No. 50xxxxx) bearing striking similarity to two EU-registered trademarks exclusively owned by ZHOU HEI YA, a leading Chinese leisure-ready cooked food brand, had entered its publication phase.

Recognizing the direct threat to the interest of ZHOU HEI YA, we promptly notified the rights holder and provided strategic guidance. Commissioned by the rights holder, we established a dedicated task force to analyze the case, compile evidence, and file an opposition within the statutory opposition period. The opposition application clearly asserted that:

ZHOU HEI YA, as an industry leader with significant market prominence in China, holds multiple valid trademarks across EU member states and other jurisdictions.

The disputed trademark, filed in France without authorization, not only replicated ZHOU HEI YA’s distinctive graphic design but also overlapped extensively in designated goods categories, creating a high likelihood of consumer confusion, and constituting a clear infringement of prior trademark rights.

In accordance with relevant French trademark laws and the evidence presented, the French authorities upheld our opposition arguments and rejected the contested trademark application. This cross-border rights protection success not only mitigated potential market confusion but also demonstrated our firm’s profound expertise and exceptional service efficacy in global trademark safeguarding.

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