On June 6, 2025, the Intellectual Property Circuit Salon, hosted by the Wuhan (Automobile and Parts) Intellectual Property Rapid Protection Center, was successfully held at Nantaizi Lake Innovation Valley. Mr. Yu Hao, Chairman of WEIPR Group, delivered a keynote presentation titled "Trademark Protection for Wuhan's Cultural Tourism Industry: Challenges and Innovative Strategies." His report offered profound insights that extend beyond local practices, presenting innovative protection methodologies with significant reference value for global IP professionals.
Chairman Yu Hao provided an in-depth analysis of universal challenges facing the cultural tourism sector worldwide – trademark registration barriers and malicious squatting. Using landmark Wuhan cases like the "Mulan Nightless City viral phenomenon," the "Yellow Crane Tower 'Ethereal' Ice Cream rights enforcement," and the "Everlasting Lamp Trademark Dispute," he vividly demonstrated the decisive role of proactive IP strategy in shaping and safeguarding the core commercial value of cultural tourism brands.
Crucially, he introduced a systematic, replicable "Three-Dimensional Protection Strategy": emphasizing the need for enterprises to establish a comprehensive defensive shield through early-stage trademark registration, copyright filing, patent protection, and Customs recordals; implement mid-term proactive monitoring; and conduct efficient post-infringement enforcement. Particularly noteworthy for international peers is his innovative recommendation to adopt trademark insurance mechanisms to significantly reduce enforcement costs – a strategy offering vital insights for rights holders globally facing high litigation expenses.
Drawing on over two decades of deep expertise in intellectual property, Mr. Yu strongly advocated for enterprises to build robust IP risk management systems. His pragmatic and forward-looking solutions sparked enthusiastic discussion and strong resonance among nearly a hundred attendees, including representatives from the Wuhan Tourism Association and cultural enterprises.
The salon deeply explored IP commercialization in the cultural sector. Moving forward, WEIPR Group will continue leveraging its professional strengths, collaborating with stakeholders to position intellectual property as the core engine driving high-quality development in cultural tourism. This commitment supports the vision of establishing Wuhan as "world-renowned cultural tourism destinations," contributing indispensable expertise. Importantly, the protection models and strategies explored offer valuable "China Experience" for global cultural IP safeguarding.
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