The 147th International Trademark Association (INTA) Annual Meeting recently concluded successfully in San Diego, USA. As the largest global intellectual property gathering in the post-pandemic era, the event of this year attracted over 10,000 international professionals to explore new trends in IP development. Representing Hubei province, WEIPR Group made its inaugural appearance and participated deeply as the first-ever exhibitor from its region in this "Olympics of the IP World," showcasing the professional expertise and global vision of China's IP service providers.
Exchange Space Blending Professionalism and Human Touch
WEIPR's booth featured its signature blue and yellow brand colors. Through vibrant color contrasts and clean, elegant design, it created a distinctive exhibition space within the San Diego Convention Center that balanced professionalism with cultural identity.
The backdrop utilized a high-saturation blue and yellow combination, forming a strong visual anchor. Scientifically planned traffic flow and strategic use of negative space ensured an open and bright atmosphere. Souvenirs reflecting Wuhan's local culture and industry promotional materials were displayed modularly, ensuring clear information delivery while maintaining a neat and orderly feel. The business meeting area, furnished with comfortable sofas and featuring the warm smile of the brand mascot "Xiao Zhi," fostered an inviting yet professional environment for global partners.
Over the four-day event, leveraging its dual strengths of "professional service and human touch," the WEIPR team engaged with representatives from over 200 international organizations and companies. From European and American law firms to Asian associations, and from industry giants to emerging enterprises, the booth hosted numerous substantive discussions daily, leading to multiple international cooperation intentions. During the meeting, WEIPR secured representation mandates from international clients and promptly initiated work to file the entrusted cases. The President of the China Trademark Association personally visited the booth for guidance, and international industry media like IPR Daily conducted exclusive interviews with WEIPR. Through systematic and sustained professional interaction, WEIPR achieved a tangible expansion of its international network during its first participation, laying a solid foundation for future cross-border collaboration.
Global IP Leaders Chart the Future
At the opening ceremony, Louise Felton, Vice President of Marketing at Qualcomm, delivered a keynote speech on "Democratization of Brands." The INTA 2025 Presidential team also shared their visions, outlining INTA's role and direction in IP development from diverse perspectives.
Throughout the conference, the WEIPR team attended multiple sessions focusing on cutting-edge industry topics. In seminars on "AI Technology and Trademark Protection," "Global Branding Strategies," and "Trademark Registration and Protection in the Digital Economy," the team systematically studied evolving global trademark legal landscapes and synergistic approaches to technological innovation and IP protection. We paid particular attention to the impact of AI and emerging business models on trademark validation and infringement monitoring, as well as practical strategies multinationals use to navigate trademark protection differences across jurisdictions. By listening to industry leaders, participating in roundtable discussions, and networking, team members gained valuable international experience and broadened their professional horizons so as to serve clients better.
The closing ceremony culminated in a cross-cultural celebration in San Diego's Gaslamp Quarter, using cuisine, music, and creativity to deepen connections and collaboration among global IP professionals.
US West Coast Exploration in Fuels Innovative Vision
Beyond professional enrichment, this journey served as a cross-cultural immersion into regional innovation ecosystems:
· Experiencing iconic baseball culture at Petco Park (MLB), where coordinated cheers revealed the fabric of American community spirit.
· At the USS Midway Museum, restored aircraft and command centers vividly illustrated the aircraft carrier’s pivotal role in the Pacific Theater’s strategic turnaround.
· Walking through UCLA’s campus revealed a model of public education, where entrepreneurship hubs and interdisciplinary labs demonstrated academia-industry integration.
· Visiting SpaceX headquarters offered close-up exposure to technological breakthroughs defining commercial space leadership.
· Santa Monica Beach presented a dynamic tableau of surfers and digital nomads embodying California’s work-life balance philosophy.
· Griffith Observatory merged cosmic exploration with civic education through telescope arrays and panoramic city exhibits.
Epilogue: From River City to the World – The Rise of Chinese IP Power
WEIPR Group's debut at INTA serves as a vivid illustration of Hubei enterprises stepping onto the global IP stage and epitomizes the participation of Chinese service providers in worldwide competition. From the banks of the Yangtze River to the shores of the Pacific, we build bridges with professionalism and foster connections through culture, allowing the world to witness the brilliance of China's intellectual property services.
Moving forward, WEIPR Group will continue to deepen its engagement in international markets. With a commitment to higher levels of openness, we will actively participate in global IP governance, safeguard the overseas expansion of Chinese enterprises, and contribute Chinese wisdom to the global innovation ecosystem.
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