Brazil's High-renown Trademark Recognition May Invoke Multiple Registrations

Release Time：2026-05-27 10:37Author：Views：12

Brazil's National Institute of Industrial Property has issued Normative Ordinance No. 68/2026, effective from April 28. The new rule stipulates that multiple registrations of the same trademark can be filed together, optimizing the application rules for special trademark protection.

Key Amendments

A single high-renown recognition application may simultaneously invoke multiple trademark registrations containing the exact same trademark sign, without the need to file a separate application for each registration.
The trademark must meet the statutory core conditions, including being widely known by the general public in Brazil; and the public generally directly associates quality and reputation with that trademark and its goods or services.
Trademark owners must submit complete and sufficient evidentiary materials to prove that the trademark enjoys high renown and good reputation in the Brazilian market.
The lapse or invalidation of any related registration will directly affect the overall protection effectiveness.

Practical Tips

Trademark owners should exercise caution when selecting trademarks for filing. It is recommended that owners regularly verify the registration status of all related trademarks, and strictly follow deadlines for renewals, changes, and other procedures to avoid the risk of rights lapse.

As a core consumer market in Latin America, Brazil's regulatory adjustment precisely addresses the industry challenges of cumbersome and duplicative filing procedures when companies have trademark portfolios across multiple classes. Eliminating the need to go through multiple examination processes and reducing redundant procedures helps companies more efficiently safeguard their local trademark rights.

Source：https://www.gov.br/inpi/pt-br/servicos/marcas/arquivos/legislacao/PORT_NORM_INPI_PR_68_2026.pdf

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