The European Union Intellectual Property Office (EUIPO) has introduced Early TM Screening, a new online tool that helps users identify potential registration issues before officially filing a trade mark. By detecting possible grounds for refusal early on, the tool simplifies the application process, reduces errors, and supports users in protecting their financial investment.
Simplified Pre-Filing Assessment
Early TM Screening brings together multiple pre-assessment checks into one easy-to-use platform. Businesses, entrepreneurs, and legal professionals can now evaluate their trade mark proposals efficiently and with greater confidence.
How It Works
Users simply enter their proposed trade mark and the relevant goods or services classes. The tool immediately analyses key issues such as:
Conflicts with earlier trade marks, company names, or domain names
Absolute grounds for refusal, including non-distinctiveness, descriptiveness, or moral and public policy concerns
A detailed PDF report can be downloaded after the check. Users may then proceed directly to the EUIPO’s e-filing system. Please note: results are for guidance only and do not guarantee registration.
AI-Driven Efficiency
The tool uses artificial intelligence to improve screening accuracy and speed, including:
Conflict detection powered by TMview
Assessment of non-distinctive or descriptive terms
Reference to similar EUIPO decisions on absolute grounds
All AI components are thoroughly tested and applied with human oversight to ensure reliability and transparency.
New Feature in Beta
A new check for non-distinctiveness or descriptiveness has been introduced in beta mode. This addresses one of the most common reasons for refusal and helps avoid claiming rights over common terms.
Part of the EUIPO's SP2030 Vision
Early TM Screening is the first user tool launched under the EUIPO’s Strategic Plan 2030. It reflects the Office’s commitment to providing modern, customer-focused services and responsibly integrating AI to support high-quality IP rights.
Source: https://www.euipo.europa.eu/en/news/euipo-launches-new-ai-powered-tool-to-screen-trade-marks-before-filing
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