The Measures for the Labeling of AI-Generated and Synthetic Content (hereinafter referred to as the “Measures”), jointly issued by the Cyberspace Administration of China, the Ministry of Industry and Information Technology, the Ministry of Public Security, and the National Radio and Television Administration, officially took effect on September 1, 2025. The Measures stipulate that all text, images, audio, video, and other content generated or synthesized using artificial intelligence technologies must carry explicit or implicit labels to enhance content transparency and prevent the spread of false information.
According to the Measures, labeling falls into two categories: explicit and implicit. Explicit labels refer to those added to the content itself or the interaction interface in the form of text, sound, graphics, or other means that are easily perceptible to users. Implicit labels, on the other hand, are embedded into the file metadata through technical measures. While not immediately noticeable to ordinary users, they record key information such as the content’s origin and attributes.
Under the regulations, service providers must add explicit labels to content based on specific scenarios. For example, text must include a notice at the beginning, end, or a suitable position within the body; audio should contain voice or rhythm-based indicators; images and videos must be clearly marked in visible areas; and virtual scenes require prompts within the visual interface. At the same time, service providers are also required to embed implicit labels within the file metadata, including information such as content attributes and the provider’s name or code.
Additionally, platforms that distribute content are obliged to verify the presence of implicit labels. Content that is unlabeled or suspected to be AI-generated must be prominently flagged. Users publishing AI-generated content must proactively declare it and use the labeling tools provided. Any organization or individual is prohibited from maliciously removing, altering, forging, or concealing labels, and must not provide tools or services that facilitate such acts.
The introduction of the Measures comes amid the rapid development of generative AI and deep synthesis technologies. While these technologies bring convenience to economic and cultural activities and daily life, they also pose challenges such as the spread of misinformation and damage to the online ecosystem. The Measures aim to promote healthy and orderly development of AI, protect the legitimate rights and interests of citizens and organizations, and safeguard public interests through standardized labeling management.
The Measures also require internet application distribution platforms to examine materials related to AI-generated content labeling during app review processes. Service providers must clearly specify labeling guidelines in user agreements and retain log information in accordance with the law.
Source: China Intellectual Property News, combined with the full text of the Measures for the Labeling of AI-Generated and Synthetic Content published by the Cyberspace Administration of China.
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